What is Digital Marketing

What is digital Marketing?


Ohhh… that’s a broad question. Why? Digital marketing is nothing but just a form of marketing the only difference is here we use Digital platforms to convey the message…..

You can read my other blogs to learn more about the difference between Digital Marketing VS Traditional Marketing, I can’t explain about it as it’s already there.

Let me come to the point that I get to hear many times about what digital marketing is and what else is included in it.

Digital marketing includes many niches, I’ll be covering that too.


  1. SEO
  2. Blogging
  3. Social media marketing
  4. Paid Ads
  5. Email marketing
  6. Website design services

There are still so many sub-niches inside it. But that is beyond the scope of this blog, as I’m here just wetting your feet by giving an overview of all the main niches in digital marketing.

Let’s look at them one by one


Seo is one of the best ways to drive traffic, it’s job is to rank the blog and web page when a person has searched something about the relevant information. I.e. when you search on Google “what is digital marketing” you would have come across various websites, but how come some are in the first list, some don’t even exist? It’s all because of SEO.


So now you have come across and read this, that means it’s a blog. Similarly when you give information that people seek is what you will be called a blogger. It’s simple, you put some information and valuable content that people want and they start consuming your content if you love writing, then blogging is for you.

Social media marketing

This is a hot topic in the online space. A lot of people are hooked on social media like Facebook, Instagram, Youtube, Snapchat, Twitter, and LinkedIn…. All these are called social media platforms as these are found out to socialize. Now you put something that people are looking for be it an image, video, or in any other format, people like it, and you start getting some traction and this is called Social media marketing. 

Paid Ads

As the name indicates, you are now paying to all those social media platforms and you are here to find your dream client and this works really well for any business. Paid Ads are the Blood and Air of so many businesses today. Some of the most famous platforms are Facebook, Google Ads, Youtube Ads, LinkedIn Ads……

Email marketing

This is the best ROI platform as compared to any other platforms out there. Why?…………. Because we have control over reaching out to our prospects, as social media algorithms keep changing and we don’t have control over it. But when it comes to Email, we have the data. We can easily reach out to them, whenever possible.

Website design services

After covid-19 it’s understood that most businesses need an online presence. So how are they going to give that first impression to their prospects? There is no other way than to have a website. A website is not an optional thing but it’s an essential thing for any business.

What do you feel? comment down your thoughts.

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